4WD MODIFICATIONS - STORAGE
Australia’s leading, premium 4WD aluminium tray and canopy manufacturer, Norweld, has unveiled a groundbreaking new-generation tray design.
The result of significant investment in research and development worth $750,000 and its first new ute tray release in three years, the Elite tray reflects Norweld’s commitment to offering the toughest, most durable products for Australia’s harsh conditions.
The Elite tray launch comes after Norweld’s most successful year to date, experiencing 20 percent year-on-year company growth.
Expanding to meet this demand, Norweld opened two new purpose-built facilities in 2023 – spanning 2367sqm in Brisbane’s north and 2573sqm in Perth. The company also added 35 more staff.
Norweld Director Jaime McIntosh said the new Elite tray represented the very best in Australian design, material quality and cutting-edge manufacturing capabilities that customers have trusted for more than 50 years.
“Our new Elite tray is the result of many years of hard work, investment in innovative equipment and manufacturing techniques, and feedback gathered from thousands of Norweld customers who put our products to the test every day,” Mr McIntosh said.
“We’re proud to have the support of a passionate community of Norweld customers that share our love for exploring Australia’s tough terrain in their 4WDs.
“The Elite tray has been designed to take that experience to the next level, offering a sleek, modern design that’s made to thrive in any environment and offer practical functionality that ute owners need.”
Developed by Norweld’s in-house team of design and engineering experts, backed by more than 50 years of aluminium fabrication and manufacturing expertise, Mr McIntosh said the Elite tray would take the business into the next phase of growth.
“The top three best selling cars in Australia for 2023 were dual cab utility vehicles, so we strongly believe that demand for trays and canopies will continue,” Mr McIntosh said.
New features, said to be exclusive to Norweld’s Elite tray include: a lower profile, ‘bolt on’ side profile design, colour-coded to match vehicle paint;
adjusted headboard height to provide clearance for popular Rhino-Rack or ARB roof racks. with allowance for solar panels and other accessories or modifications; complex headboard extrusion in a new mandrel-bent profile for improved aerodynamics; height allowance for inclusion of 130-litre upright fridge, under Norweld’s range of canopies; integrated Anderson plug mounts and tie-down points in the headboard for securing large items; 40-litre water tank for standard dual cab vehicles and 58-litre for extended Toyota Land Cruisers, extra cab and single cab vehicles; lightboard design with Norweld-exclusive taillights and bolt-on panels for ease of replacement; constant torque hinges on toolboxes and enhanced drawer design with lock functionality; custom made, gravity-fed water filler and tap, engineered for standard hose fittings; and various mudguard options to suit car and wheel designs.
Norweld puts a lifetime warranty on the workmanship of its aluminium fabricated products – a guarantee that’s put to the test in real world environments by thousands of customers, covering more than 100 million kilometres every year.
The Elite tray was available to order from early 2024 and display vehicles showcasing the new tray were at Norweld’s seven locations across Australia.