Isuzu UTE Australia racks up 200,000 sales
As reported by the Federal Chamber of Automotive Industries (FCAI), by the end of February 2021 an accumulative total of 148,077 D-MAX utes and 52,038 MU-X SUVs have been delivered in Australia.
Sporting a product range of just two vehicles — the new-generation D-MAX ute and the family-focused seven-seat MU-X SUV – IUA competes with nearly 50 manufacturers in these two segments alone.
Over the years, demand for both utes and SUVs have grown exponentially, with a ute claiming top-honours in the annual FCAI sales charts since 2015.
Out of the 916,968 new vehicles sold in 2020, one in every two vehicles sold was an SUV (49.59 percent) and utes accounted for 19.56 percent of the new car market.
IUA sold its 100,000th vehicle by March 2017 — nine years after starting sales in 2008 — and doubled that effort to 200,000 vehicles sold, less than five years later, in February 2021.