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Isuzu UTE Australia goes life-saving

With millions of people flocking to Australian beaches, safety on our beaches continues to be the top priority. To assist with keeping our patrolled shores safe, Isuzu UTE Australia is pledging support to the national symbol of beach safety, Surf Life Saving Australia, with a fleet of Isuzu D-MAX Utes and MU-X SUVs.



Quintessentially Australian, SLSA is a 114-year-old, not-for-profit institution that’s a fundamental part of Australian beach culture. The Life Saving teams are responsible for over 10,000 rescues and 60,000 emergency care treatments every year.

“Surf Life Saving Australia has been patrolling beaches and protecting millions of beach-goers for 114 years and in recognition of the significant difference they have made, we are proud to jump on board and support the amazing work they are doing,” said Isuzu UTE Australia Managing Director, Hiroyasu Sato.

“For Isuzu UTE Australia, there could be no better way of giving back than by supporting SLSA and the brave men and women who keep our beaches safe.”

With a five-star ANCAP safety rating, the Isuzu D-MAX and MU-X vehicles will serve surf life-savers on beaches as patrol vehicles and on the road as they travel the country delivering important training and education to their members. 

They’re ‘rescue-ready’ vehicles, able to respond to incidents with essential lifesaving and rescue equipment, as well as tools for promoting beach safety.

Surf Life Saving Australia President, John Baker ESM said it was the Isuzu D-MAX and MU-X’s reputation for reliability and durability that made them the pragmatic choice for SLSA:

“Knowing that our life-saving equipment needs to be durable in challenging beach conditions and dependable when called upon by our surf life-savers, SLSA has turned to Isuzu UTE Australia, relying on the D-MAX Ute and MU-X SUV to serve as surf rescue patrol and support vehicles across the country,” said Mr Baker.

Isuzu UTE Australia and Surf Life Saving Australia will be in partnership for the next three years, together flying the iconic red and yellow flags that symbolise safety across patrolled beaches nationwide.

For more information on Surf Life Saving Australia, visit www.sls.com.au.



































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